Timeless Living
2023
California
In 2023, Zabel Castillo co-founded Timeless Living in partnership with Joe Kay, aiming to provide a global audience of artists, musicians, and tastemakers with a physical space that evokes the warmth and essence of home.
The project involved a complete renovation of the home, with meticulous attention to spatial design and the careful selection and sourcing of every piece within the space. Each element was chosen with great intention to create a cohesive and inviting environment.
Zabel also led the creative direction for the brand, enhancing its visibility and garnering the attention of with esteemed names such as Design Within Reach, Herman Miller, and Floyd, as well as collaborating with fellow design enthusiasts to promote the space.
Key Services:
Creative Direction
Spatial Design
Brand Strategy
Partnerships
Property Management
Press: Architectural Digest’s, Clever / Culture Study Podcast
The Timeless Estate
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Living Room
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The Conservatory
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Eames Hang-It-All
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Vinyl Coner
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Exterior
Branding & Storytelling
We introduced the brand's identity both digitally and in real life, immersing current and new audiences in the world of mid-century design and spatial curation.
The Timeless Estate was designed to be a creative oasis for inspiration. By hosting partnership stays with key tastemakers, we generated thousands of impressions and increased brand awareness, resulting in a 10% boost in Airbnb booking conversions and ultimately achieving superhost status for our exceptional hospitality and services.