Soulection

2023 - 2025

California

We partnered with the global music platform Soulection to provide and manage creative services, significantly enhancing brand awareness. From content curation and creation to rollouts, we leveraged our copywriting and editing expertise to craft several viral moments that captivated new audiences and boosted ticket sales for shows.

In just 12 months, we grew the platform's following to over 600K resulting in a 60% increase in engagement and followers, attracting new partners, securing larger festivals, and establishing key collaborations with renowned design giants like USM Modular Furniture.

Other key partnerships we managed include sponsorships by Soundcloud and Remy Martin.

Key Services:

  • Creative + Art Direction

  • Social Media Management

  • Campaign Management

  • Brand Strategy

  • Partnerships

Highlights

  • USM Modular Furniture

    We spearheaded the creative strategy for the campaign launch of the collaboration between Soulection, USM Modular Furniture and Basic Space LA, inaugurating the first ever DJ booth by the Swiss manufacturer.

  • Soulection Radio

    Curated the content strategy for promotional assets for the weekly radio show that airs weekly on Apple Music 1 and creative produced visual sets garnering near a hundred thousand views on YouTube.

  • 12 Years of Soulection

    Creative Strategy / Production for the 12 Year Anniversary of Soulection Radio which consisted of a limited 600 Capsule Campaign and Celebratory Show, a billboard meet-up and a team dinner / retreat.

  • Soulection Supply

    Creative Production / Strategy for Suicoke Japan Campaign & all the 2023 through 2024 in-house capsule releases.

  • Soulection HQ

    We creative consulted on the spatial design of the new 2024 headquarters.

With our creative content strategy, copywriting and editing skills we curated several viral moments, utilizing in-house content as well as researching relevant cultural moments that would resonate with our audience and attract newcomers, resulting in an increase of ticket sales for shows.

Boiler Room

Spearheaded the social campaign for the 2023 London Boiler Room x Soulection Tour featuring Joe Kay, James Blake, Andre Power & more—driving millions of views, significant follower growth, and increased engagement.

Records

Creative Strategy and Production for Soulection Records, which consisted of 4 in-house mixtape releases and Spotify Singles Release.

Content Production