Mind Happy

2023

New York

We partnered with the health and wellness start-up to spearhead their brand strategy roadmap and launch. We introduced Mindhappy both digitally and IRL, bringing together a community of wellness enthusiast for their first event, to test the product while incentivizing them to indulge with the brand’s ethos of reconnecting their inner child.

Key Services:

  • Creative + Brand Strategy

  • Social Media Strategy (Instagram, TikTok, Pinterest)

  • Experiential

Press: Forbes

Branding & Storytelling

We partnered with lifestyle creator Mai Nguyen to execute evergreen brand promotional assets, as well as campaign assets for Mother’s Day and World Meditation Day.